We were tasked with the conceptual development, experience design, and collaboration in production build out for the entire broader footprint. Instead of representing the three brands in silo’d spaces, we’ve created a cohesive open concept footprint where attendees can freely explore through the monochromatic spaces:

Spinnach Cannabis was highlighted as the recreational brand that puts “fun” front and centre. With this, a series of games were created within the designated footprint for visitors to engage with the casual brand tone:

Cove is the premium brand that’s positioned to enhance and delight the more sophisticated users of their products. With this, the designated footprint revealed a hidden door behind the walls of an elevated coffee bar where visitors discovered a mystic waterfall from another world:

Peace Naturals is the alternative health brand that engages its crowd in the medicinal cannabis properties and the variety of terpenes that the product line provides. Through this brand, we’ve created a holistic calming cloud-like room that inspired relaxation and tuning out the noise from the rest of the conference: